This rebranding project reimagines Jack Daniel’s through a blend of gothic elegance, artisanal detail, and prohibition-era mystique. The Jax’ MoonShine label combines ornate Victorian-inspired flourishes, a hand-illustrated moon, and gold-on-black contrast to create a sense of heritage and exclusivity.

From the intricate logotype to the cap design and variant colorways, every element reinforces a cohesive, premium identity. Positioned as a small-batch, collectible sub-brand, Jax’ MoonShine bridges the raw outlaw spirit of moonshine with the sophistication of a luxury whiskey.